ALADDIN ELALFY
ALADDIN ELALFY
ALADDIN ELALFY
The path
I started my career in 2002 as a dentist and oral surgeon before realizing I was wired to build, not just repair. That instinct took me to London, where I earned my MBA and fell into marketing at the intersection of strategy, finance and technology.
Over the following 16 years, I built global marketing functions from the ground up for FX and payments companies, led teams across 16 countries, and after moving to the US, helped scale AFEX (now Corpay) through its acquisition by FleetCor. At Payactiv, I ran the full marketing function as SVP, driving 100%+ year-over-year revenue growth and pioneering AI adoption across the marketing function.
In 2025 I founded Oblique Sight, a strategic growth advisory practice based in Los Angeles. The work is principal-led: a sharper read on the growth constraint, the strategy that follows, and the leadership through the work that resolves it. Not more activity. Better sight before motion.
The path
I started my career in 2002 as a dentist and oral surgeon before realizing I was wired to build, not just repair. That instinct took me to London, where I earned my MBA and fell into marketing at the intersection of strategy, finance and technology.
Over the following 16 years, I built global marketing functions from the ground up for FX and payments companies, led teams across 16 countries, and after moving to the US, helped scale AFEX (now Corpay) through its acquisition by FleetCor. At Payactiv, I ran the full marketing function as SVP, driving 100%+ year-over-year revenue growth and pioneering AI adoption across the marketing function.
In 2025 I founded Oblique Sight, a strategic growth advisory practice based in Los Angeles. The work is principal-led: a sharper read on the growth constraint, the strategy that follows, and the leadership through the work that resolves it. Not more activity. Better sight before motion.
The path
I started my career in 2002 as a dentist and oral surgeon before realizing I was wired to build, not just repair. That instinct took me to London, where I earned my MBA and fell into marketing at the intersection of strategy, finance and technology.
Over the following 16 years, I built global marketing functions from the ground up for FX and payments companies, led teams across 16 countries, and after moving to the US, helped scale AFEX (now Corpay) through its acquisition by FleetCor. At Payactiv, I ran the full marketing function as SVP, driving 100%+ year-over-year revenue growth and pioneering AI adoption across the marketing function.
In 2025 I founded Oblique Sight, a strategic growth advisory practice based in Los Angeles. The work is principal-led: a sharper read on the growth constraint, the strategy that follows, and the leadership through the work that resolves it. Not more activity. Better sight before motion.
Expertise
Growth & Revenue Strategy
A clear-eyed read on where revenue actually comes from next, the constraint holding the system back, and the smallest set of moves that releases it.
Growth & Revenue Strategy
A clear-eyed read on where revenue actually comes from next, the constraint holding the system back, and the smallest set of moves that releases it.
Growth & Revenue Strategy
A clear-eyed read on where revenue actually comes from next, the constraint holding the system back, and the smallest set of moves that releases it.
Go-to-Market Strategy
Pipeline-driven programs combining targeted ABM, integrated campaigns, and data-driven optimization.
Go-to-Market Strategy
Pipeline-driven programs combining targeted ABM, integrated campaigns, and data-driven optimization.
Go-to-Market Strategy
Pipeline-driven programs combining targeted ABM, integrated campaigns, and data-driven optimization.
Positioning & Category Design
Differentiating inside a crowded category, or naming a new one others have not claimed. The defensible position usually lives in the gap between what buyers say and what they do.
Positioning & Category Design
Differentiating inside a crowded category, or naming a new one others have not claimed. The defensible position usually lives in the gap between what buyers say and what they do.
Positioning & Category Design
Differentiating inside a crowded category, or naming a new one others have not claimed. The defensible position usually lives in the gap between what buyers say and what they do.
Product Marketing
Turning what the product does into clear language about the problems it solves. Translating technical complexity into messaging that travels, with regulation handled where it applies.
Product Marketing
Turning what the product does into clear language about the problems it solves. Translating technical complexity into messaging that travels, with regulation handled where it applies.
Product Marketing
Turning what the product does into clear language about the problems it solves. Translating technical complexity into messaging that travels, with regulation handled where it applies.
Demand Generation Engine
Building or rebuilding the engine that produces pipeline. Channel mix, funnel design, attribution that tells the truth. Not more leads. The right pipeline, at the right cost, against the right ICP.
Demand Generation Engine
Building or rebuilding the engine that produces pipeline. Channel mix, funnel design, attribution that tells the truth. Not more leads. The right pipeline, at the right cost, against the right ICP.
Demand Generation Engine
Building or rebuilding the engine that produces pipeline. Channel mix, funnel design, attribution that tells the truth. Not more leads. The right pipeline, at the right cost, against the right ICP.
Operating Model & AI
The stack, the way it is run, and where AI changes the unit economics of revenue work. Diagnosing what to keep, what to retire, and how to tell real AI leverage from theatre.
Operating Model & AI
The stack, the way it is run, and where AI changes the unit economics of revenue work. Diagnosing what to keep, what to retire, and how to tell real AI leverage from theatre.
Operating Model & AI
The stack, the way it is run, and where AI changes the unit economics of revenue work. Diagnosing what to keep, what to retire, and how to tell real AI leverage from theatre.
Career
Oblique Sight
Founder & Principal Advisor
2026 – Present · Los Angeles- Senior strategic growth advisory for B2B fintech, financial services, and SaaS
- Principal-led engagements across growth strategy, GTM, positioning, demand generation, and AI
- Engagements scale from a focused diagnostic to ongoing principal advisory
- www.obliquesight.com
Payactiv, Inc.
SVP & Head of Marketing
2021 – 2025 · Los Angeles- 100%+ YoY revenue growth
- 35% lift in MQL-to-SQL conversion
- 200% YoY growth in MQLs
- Built channel marketing from zero
AFEX (now Corpay)
Global Marketing Director
2018 – 2021 · Los Angeles & London- 20% annual revenue growth
- 300%+ ROI on marketing budgets
- 97% client revenue retention
- Supported successful exit to FleetCor
Associated Foreign Exchange Inc. (AFEX)
Global Head of Digital Marketing
2013 – 2018 · London- Built digital function across 16 countries
- 500% increase in online leads
- 300% increase in web traffic
- 60% reduction in cost per lead
Private Equity Recruitment
Marketing & Digital Comms Manager
2008 – 2013 · London- Led brand modernization and digital transformation across multiple international markets
- Built and scaled the company’s first digital marketing programs across content, social, and online PR
- Tripled web traffic and significantly expanded international brand visibility
Early Career
Dentist & Oral Surgeon
2003 – 2006 · Cairo, Egypt- Practiced dentistry and oral surgery
Get in touch
© 2026 Aladdin Elalfy
Los Angeles, CA