ALADDINELALFY
ALADDINELALFY
ALADDINELALFY
The path
I started my early career as a dentist and oral surgeon before realizing I was more interested in building things than just fixing them. That instinct took me to London, where I earned my MBA and fell into marketing at the intersection of finance and technology.
Over the following 16 years, I built global marketing functions from the ground up for FX and payments companies, led teams across 16 countries, and after moving to the US, helped scale AFEX (now Corpay) through its acquisition by FleetCor. At Payactiv, I ran the full marketing operation as SVP, driving 100%+ year-over-year revenue growth and pioneering AI adoption across the marketing function.
Now based in Los Angeles, I work with fintech, payments, and high-growth technology companies to turn marketing into a growth engine.
The path
I started my early career as a dentist and oral surgeon before realizing I was more interested in building things than just fixing them. That instinct took me to London, where I earned my MBA and fell into marketing at the intersection of finance and technology.
Over the following 16 years, I built global marketing functions from the ground up for FX and payments companies, led teams across 16 countries, and after moving to the US, helped scale AFEX (now Corpay) through its acquisition by FleetCor. At Payactiv, I ran the full marketing operation as SVP, driving 100%+ year-over-year revenue growth and pioneering AI adoption across the marketing function.
Now based in Los Angeles, I work with fintech, payments, and high-growth technology companies to turn marketing into a growth engine.
The path
I started my early career as a dentist and oral surgeon before realizing I was more interested in building things than just fixing them. That instinct took me to London, where I earned my MBA and fell into marketing at the intersection of finance and technology.
Over the following 16 years, I built global marketing functions from the ground up for FX and payments companies, led teams across 16 countries, and after moving to the US, helped scale AFEX (now Corpay) through its acquisition by FleetCor. At Payactiv, I ran the full marketing operation as SVP, driving 100%+ year-over-year revenue growth and pioneering AI adoption across the marketing function.
Now based in Los Angeles, I work with fintech, payments, and high-growth technology companies to turn marketing into a growth engine.
Expertise
GTM Strategy
End-to-end go-to-market for payments, FX, and embedded finance products across global markets.
GTM Strategy
End-to-end go-to-market for payments, FX, and embedded finance products across global markets.
GTM Strategy
End-to-end go-to-market for payments, FX, and embedded finance products across global markets.
Demand Gen & ABM
Pipeline-driven programs combining targeted ABM, integrated campaigns, and data-driven optimization.
Demand Gen & ABM
Pipeline-driven programs combining targeted ABM, integrated campaigns, and data-driven optimization.
Demand Gen & ABM
Pipeline-driven programs combining targeted ABM, integrated campaigns, and data-driven optimization.
AI-Driven Marketing
Pioneering AI adoption for personalization, person-based advertising, and automated campaign optimization.
AI-Driven Marketing
Pioneering AI adoption for personalization, person-based advertising, and automated campaign optimization.
AI-Driven Marketing
Pioneering AI adoption for personalization, person-based advertising, and automated campaign optimization.
Brand Building
Thought leadership, PR, and brand positioning that elevates visibility and market recognition.
Brand Building
Thought leadership, PR, and brand positioning that elevates visibility and market recognition.
Brand Building
Thought leadership, PR, and brand positioning that elevates visibility and market recognition.
Revenue Operations & Analytics
Salesforce-based KPI frameworks, pipeline dashboards, and ROI tracking on multimillion-dollar budgets.
Revenue Operations & Analytics
Salesforce-based KPI frameworks, pipeline dashboards, and ROI tracking on multimillion-dollar budgets.
Revenue Operations & Analytics
Salesforce-based KPI frameworks, pipeline dashboards, and ROI tracking on multimillion-dollar budgets.
Embedded Finance & Payments GTM
GTM strategies for payment integration, API ecosystems, and embedded finance distribution.
Embedded Finance & Payments GTM
GTM strategies for payment integration, API ecosystems, and embedded finance distribution.
Embedded Finance & Payments GTM
GTM strategies for payment integration, API ecosystems, and embedded finance distribution.
Career
Payactiv, Inc.
SVP & Head of Marketing
2021 – 2025 · Los Angeles- 100%+ YoY revenue growth
- 35% lift in MQL-to-SQL conversion
- 200% YoY growth in MQLs
- Built channel marketing from zero
AFEX (now Corpay)
Global Marketing Director
2018 – 2021 · Los Angeles & London- 20% annual revenue growth
- 300%+ ROI on marketing budgets
- 97% client revenue retention
- Supported successful exit to FleetCor
Associated Foreign Exchange Inc. (AFEX)
Global Head of Digital Marketing
2013 – 2018 · London- Built digital function across 16 countries
- 500% increase in online leads
- 300% increase in web traffic
- 60% reduction in cost per lead
Private Equity Recruitment
Marketing & Digital Comms Manager
2008 – 2013 · London- Led rebrand and digital transformation
- 350% e-commerce revenue increase
- Created first digital and social footprint
Early Career
Dentist & Oral Surgeon
2003 – 2006 · Cairo, Egypt- Practiced dentistry and oral surgery
Get in touch
© 2026 Aladdin Elalfy
Los Angeles, CA